StudioBroei • Rotterdam

Studio for User-Centered Interaction Design

Hi there! This is Studio Broei.

I am Fleur. An interaction designer from Rotterdam, NL. I design products and services with a user-centered design approach.

I strongly believe that, in order to add value to the design of a product or service, designers need to understand the motivations and desires of their users.

I am a user-centered interaction designer from Rotterdam, NL. Educated as an Industrial Design Engineer with a Master's Degree in Design for Interaction from Delft University of Technology.

I am passionately curious.

I am always eager to learn new skills, fun and sociable to have around and human-minded in approach. Even though I can be persistent and even stubborn when I know what I want, I really am a team player. I highly value teamwork and I am convinced that people bring out the best in themselves when combining expertise.

user-centered design

85

design research

90

concept design

80

teamwork

90

Portfolio

Here you can find a selection of projects I have worked on.

Show All AppDesign ResearchGraphicPhotographyProductSocial DesignUX DesignWeb

design Process

This is how I design my design projects. Depending on the case, I'd like to go through one or more of the phases as described below. User needs are central to all phases.

  • Context & user analysis
  • concept & strategy
  • design & create
  • evaluate & iterate

I believe that, in order to be able to design valuable products & services, it is essential to understand the context and motivations & needs of the end-user. Depending on the specific case, design research is an important part of the user-centered design process. Media I generally use to identify and communicate user needs & motivations are contextmapping (qualitative user research), personas, customer journey mapping, infographics.

I design concepts for products and services. It starts with the question 'What behaviour is to be achieved with this design?'. Knowing the intended behaviour and the actual behaviour, needs & motivations (extracted from user analysis),  great concepts and strategies can be designed.

After the choice for a concept or strategy is made, it will need to come to life. Collaboration is sought with experts and prototypes are created. When designing for digital media, wire frames and screen flows could be generated.

Decent evaluation (e.g. UX/usability testing of prototypes) is key to the iterative design process. The desired interaction and desired behaviour will be tested with the intended end-user, and improvements are made to the design. Provided there is sufficient budget and/or time, the iterative design process can be repeated until the results meet the design goals.

Contact Me

I’m currently available for freelance work. If you would like to collaborate on designing amazing user experiences, think you could use my help on getting a project started, or just fancy saying hi, then get in touch!

Studio Broei | Fleur Derks
Goudsesingel 162 (unit 4.02), 3011KD, Rotterdam, NL.
Telephone
+31 640146446
Kvk-nummer
64762572